Saudi Arabia Welcomes 30 Million Foreign Visitors in 2024: A Historic Leap for Tourism

Introduction: A New Era for Saudi Tourism

In a landmark achievement that signals the Kingdom’s rising global appeal, Saudi Arabia welcomed over 30 million foreign visitors in 2024—a historic record that underscores its growing reputation as a premier tourism destination. This achievement is part of the nation’s larger transformation journey under Vision 2030, which aims to diversify the economy and establish Saudi Arabia as a global hub for culture, heritage, and entertainment.

Record Growth in International Arrivals

According to official reports, foreign tourist arrivals jumped from 27.5 million in 2023 to 30 million in 2024, reflecting a 9% year-over-year increase. Even more impressively, the Kingdom recorded a 61% increase in international tourist arrivals during the first eight to nine months of 2024 compared to the same period in 2019, placing Saudi Arabia third globally in terms of tourism growth rate.
(Source:Saudi Ministry of Tourism)

Economic Impact: Tourism Revenues Skyrocket

This influx of travelers brought more than just numbers—it brought revenue.
Saudi Arabia saw a 148% increase in international tourism receipts during the first nine to eleven months of 2024 compared to pre-pandemic levels in 2019. This surge not only highlights Saudi Arabia’s attractiveness as a destination but also confirms the sector’s growing contribution to the national GDP.

“Tourism is no longer an emerging sector—it’s now a critical pillar of our economic diversification strategy,” stated a spokesperson from the Ministry of Tourism.

What’s Fueling This Growth?

1. Diverse Experiences Beyond Religious Tourism

While Makkah and Madinah remain spiritual epicenters, visitors are now exploring a broader landscape—from the ancient tombs of AlUla, to Red Sea diving resorts, to cultural festivals like Riyadh Season and Jeddah’s Red Sea Film Festival. Saudi Arabia is redefining itself as a multi-dimensional travel destination.

2. World-Class Infrastructure and Seamless Access

Upgrades in airports, roads, high-speed rail, and hotel networks have made travel inside the Kingdom smooth and inviting. The rollout of the e-visa program in over 60 countries continues to streamline the entry process for millions of travelers.

3. Aggressive Global Marketing Campaigns

Strategic campaigns in Europe, Asia, and North America are showcasing the Kingdom’s hidden gems—from Najdi heritage villages to adventure trails in Abha and Al Baha. The messaging is clear: Saudi Arabia is open, safe, and ready for discovery.

Vision 2030: The Road to 70 Million Tourists

With its 2024 success, Saudi Arabia is well on track to achieving its Vision 2030 goal of attracting 70 million foreign tourists annually. Major projects like NEOM, The Red Sea Project, and Diriyah Gate are expected to be key contributors to that number—offering futuristic, sustainable, and luxury travel experiences rooted in Saudi culture.

Final Thoughts: Saudi Arabia is Open—And the World is Coming

2024 wasn’t just a good year for Saudi tourism—it was a turning point. It proved to the world that the Kingdom is more than a destination for religious travelers; it’s a vibrant, evolving, and globally competitive tourism market.

As travelers leave with stories of ancient ruins, Red Sea sunsets, and unmatched hospitality, one thing is clear: Saudi Arabia is not just part of the travel conversation—it’s leading it.