HRH Princess Lamia bint Majed Al Saud — Redefining Influence Through Impact

In a nation transforming at historic speed, some voices don’t just keep up — they lead.

HRH Princess Lamia bint Majed Al Saud is a leader who embodies the spirit of Vision 2030 through action, advocacy, and an unwavering belief in the power of purpose.

From boardrooms to global forums, she is redefining what leadership looks like in Saudi Arabia — and proving that true influence is measured by lives changed, stories told, and futures empowered.

A Global Philanthropic Force

As Secretary General of Alwaleed Philanthropies, Princess Lamia has expanded Saudi Arabia’s humanitarian footprint to over 164 countries. Under her leadership, the foundation has become a global force for good — addressing poverty, education, disaster relief, and women’s empowerment on an unprecedented scale.

Her initiatives don’t just fund change — they architect it. From launching the Participation of Saudi Women in Development Indicator, to becoming the first UNICEF Generation Unlimited Champion from the Middle East, her work has reshaped how the world sees Saudi Arabia — and how Saudi Arabia sees itself.

Transforming the Face of Arab Media

In 2024, Princess Lamia became Group CEO of Rotana Media Group, the largest entertainment conglomerate in the Arab world. It was a move that signaled more than a new title — it marked a turning point for regional media.

With a background in journalism and publishing, including founding multiple magazines and leading editorial teams, Princess Lamia brings both vision and experience to the role. She is steering Rotana toward a future where:

• AI meets Arabic storytelling
• Digital platforms speak to younger audiences
• Saudi culture is exported with authenticity and excellence

Through her leadership, Rotana is set to play a pivotal role in Vision 2030’s goal of making Saudi Arabia a creative and cultural powerhouse.

A Champion for Women’s Empowerment

For Princess Lamia, empowerment is not a campaign — it’s a core principle.
Her initiatives have helped advance Saudi women into leadership, support inclusive research, and influence national development indicators. Her advocacy goes beyond symbolism — it’s rooted in data, policy, and systemic change.

She has been recognized globally for her efforts, including:

• Outstanding Achievement in Philanthropy (Arab Women of the Year Awards)
• Change Maker Award (Aid & Trade Conference)
• Honorary Medals for global humanitarian work

Her message to the next generation is simple but powerful:
“Dream big. Work hard. Give back.”

The Future She’s Building

HRH Princess Lamia is not just shaping a future where Saudi Arabia thrives — she’s building one where compassion, creativity, and collaboration lead the way. Her work is a masterclass in what modern leadership looks like: deeply rooted in values, boldly global in reach, and unapologetically transformative.

She is not only a voice of the vision — she is a visionary voice that will echo across generations.

“In every act of service, in every story told, and every barrier broken, Princess Lamia reminds us that the future is not just imagined — it is led.”